Meaning
A compensation mechanism for ongoing strategic support. The advisory tranche allocation designates a specific portion of the equity pool to be held for individuals who provide high-level guidance after leaving their primary operational roles. It establishes a boundary between active executive compensation and the rewards for continued relationship management.
This allocation ensures that the company retains access to the founder’s network without requiring their daily presence.
Advisory Equity
Transitioning from operator to advisor involves a shift in how time is spent. The advisory tranche allocation designates a portion of equity specifically for a founder who has left their executive role but remains available for specific guidance. This arrangement ensures the individual is paid for their continued reputation and network access without occupying a functional seat.
It functions as a retainer that values wisdom over daily output. The cost is measured in the capacity of the company to issue new shares.
Strategic Participation
Maintaining alignment between the company and its originators requires a formal agreement. Equity is often tied to specific milestones when an advisory tranche allocation is in effect. If the founder stops responding, the rights to these shares typically lapse.
Allocation Calculation
Allocation amounts are determined by the expected level of involvement. A high-involvement advisor might receive a larger percentage than a passive observer. It is calculated as a fraction of the total equity pool, often ranging from 0.25 to 1 percent depending on the seniority of the person.
This cost is measured in the dilution of other shareholders rather than in cash.