Meaning
Programmatic guidelines establish the criteria for the issuance, vesting, management and forfeiture of compensation tied to performance or tenure. Clearly defined incentive plan rules prevent ambiguity during the calculation of bonuses or equity grants by setting out the exact conditions under which a participant earns their reward.
Plan Administration
Governing these plans requires the board of directors to oversee the selection of participants and the setting of targets. The administrative work involves tracking individual progress against goals and ensuring that all tax withholdings are handled correctly, a process that requires substantial hours from the accounting and legal teams.
Selection Method
Management must weigh the alignment of employee goals against the dilution of existing ownership when deciding who receives a grant. Awarding too much equity can diminish the value for the founders, while awarding too little can lead to the loss of specialized staff to competitors.
Founder Transition
Changing the rules during a handover requires the consent of the board and sometimes a vote from the shareholders to ensure fairness. This process can be contentious if the new leadership wants to shift the focus of the incentives toward goals that the founders do not support, leading to a clash over the future of the company culture.